Penny Wise I.T. View your draft ↗

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A design brief — for

Hi friend.

How this works.

Click around the live draft for a few minutes. Open the admin (top-right). Add a piece to the cart. Try it on your phone.

Then come back and answer below — even rough notes help. There are no wrong answers and you don't have to fill every box. The form auto-saves as you type, so close it and come back later if you'd like.

Takes most people 8–12 minutes.

After spending over $5,000 on platforms like Tradify, we partnered with Penny Wise I.T. to build a custom job-management system. It reads our work orders and turns them into full jobs automatically — scheduling, customer notifications, photo uploads, all wired into Xero. The Google Calendar juggling and double-entry is gone. We spent the same as a competitor's onboarding fee, and instead of a subscription we own the asset. Steve was professional, efficient and incredibly patient. If you've got a workflow problem, talk to Penny Wise I.T.
Wirez R Us
Custom job-management build · Penny Wise I.T. client
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You're about to experience the same. The form below is how we make sure of it.

01

Gut reaction.

Forget polish for a sec — what's the first feeling? Be honest.

02

Brand dial.

Push each slider toward the version that fits you better. Skip any that feel right.

Palette
Warmer · earthier Cooler · brighter
Right where it is
Pace
Calm · spacious Bold · busier
Right where it is
Personality
Refined · editorial Playful · friendly
Right where it is
03

Pages I'd love.

Tick anything missing. Don't worry about effort — Steve will scope it.

Pages
04

Features I'd use.

The functional bits. Tick what'd genuinely make your week easier.

Storefront
Behind the scenes
05

Voice.

How should the writing sound across the site?

Tone
Formal · classic Casual · chatty
Right in the middle
Heritage
Modern · clean Heritage · storied
Right in the middle
06

Sites you admire.

Drop URLs of sites you love — competitors, role models, anything you've bookmarked. We're not copying, we're triangulating.

07

Content.

What you've got vs what you'd like Steve to draft for you.

I'm ready to share…
Help me write…
Drop your bits.

Logo files, a brand guide PDF, a few real photos — anything you'd like Steve to fold into the next iteration. Multiple files welcome. Up to 30 MB total.

08

If you could only fix three things…

What matters most before going live? Three's the limit.

09

Anything else.

Notes, worries, ambitions, jokes. The bin for everything that didn't fit a box.

10

Send it through, friend.

Two boxes and you're done. The rest is on Steve.

Auto-saved as you type. Steve gets an email — with your files attached — the moment you press send.